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About Lookbook

Since 2012, LookBook has served as the definitive information and discovery engine for the marketing industry. Not only has it become the go-to directory for Marketers seeking the best, in-class services, but agencies, media companies, ad tech firms also consider it the best tool to showcase their unique and robust offerings.

As a product of Advertising Age and Creativity, LookBook ensures your company’s valuable information doesn’t exist in a silo, but is instead embedded within the content brand executives already read each day. It’s the first tool in the industry to integrate a directory product into the premium content sites.

Dive in and explore this unique opportunity to discover new solutions and partners.

How it works

All agencies in our database are listed in the LookBook with a basic profile that includes agency name, address, specialties, annual revenue, size and a feed of the latest news and work on Ad Age and Creativity. Premium listings allow the agency to expand that page to include latest reels, a list of executives, photos, blogs and other customizable information to allow marketers and agency partners to learn more about the agency’s capabilities.

All agencies in the LookBook database are listed with a basic profile, which includes agency name, address, specialties, size and a feed of the latest news and work on Ad Age and Creativity.

Premium listings, however, allow agencies to tell their story through unlimited creative examples as well as case studies, executive list and point of contact, images, videos, blog and Twitter feed, as well as other social platforms to allow marketers and agency partners to learn more about the agency’s capabilities and core competencies.

Premium listings are available for all agencies including holding companies, worldwide networks, specialty agencies, small agencies and regional agency offices.

Steps To Update Your Profile

  1. Create a login. Use an email address that matches the domain name of your agency.
  2. You will receive an email to verify your registration.
  3. Follow the link and login to LookBook.

After you login, you will have the option to associate the agency to your email address or create a new agency. If your email address matches the domain name of the agency you are looking to claim, then you can complete the association. If you are creating an agency that does not currently appear in the LookBook database, then select new agency and enter the relevant information. Please note, new agencies will be approved within 24-hours. You will be alerted via email. Once you’ve associated your agency click “Manage Listing” to begin editing your profile. Basic listings feature address, URL, one location and one specialty field.

If you are ready to upgrade your listing or interested in learning more, contact us.