By Lindsay Stein - 10 hours ago
By George Slefo - 12 hours ago
By Kate Kaye - 19 hours ago
By Alexandra Jardine - 16 hours ago
See our most up-to-date editorial calendar.
Please direct press releases to the appropriate beat reporter or editor. To learn about who covers what, visit our staff page.
Send letters to the editor to AdAgeEditor@adage.com. Please limit letters to 250 words. Ad Age reserves the right to edit letters.
If you'd like to send one through the mail, please address it to:
685 Third Avenue
New York, NY 10017
Please see our staff page.
For Women to Watch, 40 Under 40 and Media Mavens, pitch the beat reporter that covers your area. Please see our staff page. General pitches can be directed to Judy Pollack.
Ad Age announces entries for Small Agency Awards in April. Watch AdAge.com/smallagencyawards for more info.
Ad Age announces a call for entries for its Agency A-List in late October. Stay tuned to http://adage.com/channel/agency/19 to see that call.
Ad Age frequently runs original op-eds and viewpoint pieces from members of the advertising, marketing and media industries, who can submit pitches or completed pieces for consideration to AdAgeContributors@adage.com. When we can use a proposed piece we try to reply within two business days, but the volume of submissions we receive means we can't answer every email we receive.
The most successful proposed pieces take stands on timely questions that matter to many people in the Ad Age audience, typically in 750 words or less and without serving as veiled or indirect ads for the author's company. Some further guidance:
Exclusivity Pieces should not have run elsewhere and should not be simultaneously pitched to other publications, whether in print or digital media. If we run your piece, we retain exclusive rights for one week, after which you are free to post it elsewhere.
Content The writer needs to take a clear position, often going out on a limb with his or her perspective and inviting disagreement. The piece should reflect the individual's own opinion, view, expertise and not that of his or her company. There should also be a clear takeaway for intended audience. The writer should include real-world examples to support points. And they should not all concern the company where the author works.
The content should not be self-promotional (even subtly) or reasonably construed as such. These pieces should not perform double-duty as ads for the author's company or services; they should be attempts to grapple with important marketing and media issues. If you're bringing up a problem that your company is particularly well-suited to solve, you are probably on thin ice. Any potential conflict of interest that would cast doubt on the credibility of your article or Ad Age must be disclosed up front.
Writing should be conversational in style, accessible and comprehensible. While it's important to pick the right topic, there is also value in the author who cares enough to write the piece well and in his/her credentials/expertise/credibility.
Jargon should be avoided at all costs. Our readers may work in the business, but they'd rather read English than corporate-speak, and you need to make sure the piece is comprehensible and engaging even for people who aren't using the tech, on the account or already immersed in the controversy you're addressing. Here's an example of what not to say:
"This was a multibrand and multiplatform negotiation to drive a portfolio of game properties, and we initiated it to secure seamless integration in the right environments and to leverage their budgets for maximum impact."
That's jargon, if you were unsure. Also note: concept is not a verb; ideate is not a word.
Full pieces should be well-polished when submitted. We will do a final edit, of course, but authors should copy-edit first and check for errors themselves.
Facts should be in order, i's dotted, t's crossed and any quotes accurate. If quoting someone you haven't spoken to directly, include a link to the place from which you got the quote.
Please do not embed any hyperlinks using word processing programs -- just place the URL in parentheses immediately after the word or phrase that should be linked (http://www.likethis.com).
There should be no footnotes, though links are appreciated. As are ideas for how we can add a service aspect to your piece. Are there five things a readers should know about a topic? Are there websites or telephone numbers they should have? Let us know.
Pitches If you're pitching an idea rather than sending a completed piece, tell us in conversational language and concise fashion what your piece will say and why we and our audience of marketing, agency and media executives will care.
Canned pitches will almost always be summarily rejected. Know the Ad Age audience and whether or not the subject has been written about.
Tell us in what Ad Age section or sections it could run and how long it will likely be. One indication that a writer has done the homework is that the piece is pitched for the appropriate section, whether that be DigitalNext, Small Agency Diary, CMO Strategy, Agency Viewpoints, Media, The Big Tent or general news.
Please note that for DigitalNext and Small Agency Diary, we aren't usually interested in one-off contributions, but rather in writers who will contribute on a somewhat regular basis.
Next Steps Acceptance doesn't guarantee ultimate publication. Particular publication dates and the section in which the piece appears won't be guaranteed either.
Deadlines should be honored and, when they're not, the editors should be given as much advance notice as possible.
Editing Writers should strive to turn in pieces that are ready for publication, with suggested headlines, but Ad Age editors have final say in the shape the piece takes and will frequently reformulate the headline as well as parts of the copy.
In the instance of extremely heavy edits by Ad Age editors, contributors will get one read-back after first edit. All other editing/copyediting decisions (including headlines, length, captions, etc.) will be made by Ad Age. Once an item is live on the site, stylistic changes and tweaks to the copy will not be made.
Legal All writers need to acknowledge the following: "I understand and accept that Crain Communications will, upon initial publication, own my contributed content and may at any point re-purpose the content for publication in print or online in any of Crain's magazines and web sites." Writers will be required to sign a License to Publish Materials or similar agreement.
Post-Publication You are encouraged to promote your Ad Age contribution as much as possible. Feel free to blog about your story, link to it on Facebook, alert your Twitter followers about it and so forth. Send the link to all of your social networks and to you colleagues, staff, peers, family and friends. You are free to post your piece in full elsewhere after it has been live on Ad Age's site for one week.
Visit the Digital Edition FAQ page.
Basic, Premier and Premier+ members have full access to the archives, which can be found at adage.com/archive. You'll find:
Advertising Age Print Magazine: 1992-Present.
Creativity Magazine: 1994-Present
Website News: 1995-Present
Encyclopedia: 500 articles, 35 subjects http://encyclopedia.adage.com
If you are looking for an article before 1992 or need additional assistance, please email Michelle Dopp at firstname.lastname@example.org.
To get access to Adage.com and Creativity-online.com, enter your username and password.
If you have forgotten your username and password, to adage.com/login and click forgot User ID or Password. We will send you an email with your new information immediately.
If you are a subscriber and receive a message that you cannot get additional access to articles, please check to make sure you log in.
If you are still experiences difficulties, please contact customer service at 877-320-1721 or email email@example.com.
You can change your profile, including your password, email address and other personal information, here.
Yes. All Ad Age subscribers become Members of Ad Age and are eligible to receive additional benefits based on their Membership level. You can learn about Membership at adage.com/membership or by contacting customer service department at firstname.lastname@example.org or calling (877) 320–1721. You can also contact us via fax at (313) 446-6777 or mail Advertising Age, 1155 Gratiot Avenue, Detroit, MI 48207-2912.
To become a member just go to adage.com/membership or contact customer service at email@example.com or by phone at (877) 320–1721. You can also contact us via fax at (313) 446-6777 or mail Advertising Age, 1155 Gratiot Avenue, Detroit, MI 48207-2912. If you are registered on Ad Age you can check your purchasing and membership status on your My Profile Page. Just look for the My Profile Page on adage.com. If you are not registered, please do so, and you will easily be able to view your purchase history and membership status.
You can choose between any one of these Membership programs, which includes a subscription to Ad Age in print, Adage.com, Creativity-online.com, digital editions, access to Ad Age app for Smartphone and Ad Age App for iPad + additional benefits.
Your options include:
Basic Member: $109 1 year/ $174 for 2 years
Premier Member: $189 1 year/$302 for 2 years
Premier Plus: $329 1 year/$526 for 2 years
Can I pay separately for Membership? Membership is included in your subscription cost. There is no separate price or additional cost for membership.
Please contact us at firstname.lastname@example.org or by calling (877) 320-1721. If possible, please have your customer number handy, which can be found on the mailing label of your magazine.
Yes, all 9 newsletters are free. Visit adage.com/register.
Visitors can click on three items within Ad Age and Creativity-online.com before you are prompted to register. You can read up to 7 full items per month on Adage.com, which includes content on Creativity-online.
Group and International membership options are also available. For inquiries, please see below:
Group Members: Please visit adage.com/membership, email us at email@example.com, or call us at (800) 669-6562 to get volume discounts on any Membership level package.
International Members: Please visit adage.com/membership for pricing for Canada & Mexico and the Rest of the World.
Call our customer service department at (877) 320-1721, or email us at firstname.lastname@example.org
If you receive a notice from us after you have paid, it is likely due to correspondence crossing in the mail. However, if you receive a second notice after you have paid, contact us and include a copy of both sides of your canceled check.
If you experience delivery problems with your print edition, contact us by e-mail or phone at 1-877-320-1721.
E-mail or call: 1 (313) 446-0450.
Fax: 1 (313) 446-6777.
Ad Age Subscriber Services 1155 Gratiot Ave Detroit, MI 48207-2912
Ad Age makes subscriber names available to companies who have carefully screened products we feel may interest you. To inquire about list rental, call Gerard Petrocelli at Reach Marketing LLC. He can be reached at (845) 201-5319 or via email, Gerard.Petrocelli@reachmarketing.com.
For a calendar of our scheduled events, please visit http://adage.com/events.
For questions on ticket sales and team packages contact AAEvents@adage.com.
To pitch a speaker for an upcoming Ad Age event, AdAgeSpeakers@adage.com.
If you're interested in event sponsorship, please contact JRamsey@adage.com.
Main switchboard: 212-210-0100
Customer service (including billing inquiries, back issue orders): 877-320-1721
Live CHAT with Customer Service
Ad Age library (market data questions, inquiries about previously published articles): 312-649-5476
Classified ads: 800-248-1299
685 Third Avenue
New York, NY 10017-4024