Two cool cats: Viral Video Chart

Published on .

Apple's
Apple's Credit: Apple via Youtube

The top slots acquit themselves well this week, so sit back and enjoy the show.

Topping things off at No. 1 is Apple's "Growth Spurt," a take on one of this season's hottest consumer items (the iPhone XS). Though it has the brand's typically slick production values, it holds back on the arch cleverness for a simple, one-beat visual punch that gives it an almost old-fashioned sense of fun (tagline: "Everything you love just got bigger"). At No. 2, LeBron James steals the show, as always, with a mix of humility, superstar talent and heart, and lucky for Nike, he's doing it for the brand. It's part of the company's 30th anniversary celebration of its "Just Do It" campaign.

As always, the view counts reflect both organic views initiated by consumers and paid views generated through ad placements.

Viral Video Chart
Powered by:
1
Growth Spurt
NEW
ClientApple
AgencyNA
Views this week28,047,276
Spot last weekNEW
2
I Believe
NEW
ClientNike
AgencyNA
Views this week17,962,574
Spot last weekNEW
3
Fridays Feast
-22%
ClientTGI Friday's
AgencyNA
Views this week7,227,775
Spot last week3
4
Pixel "Unboxing"
NEW
ClientVerizon Wireless
AgencyNA
Views this week6,169,200
Spot last weekNEW
5
Overdraft Rewind
31%
ClientWells Fargo
AgencyNA
Views this week6,161,811
Spot last week6
6
TV Doctors of America
NEW
ClientCigna
AgencyNA
Views this week5,037,182
Spot last weekNEW
7
Samsung Galaxy: Level Up
-70%
ClientSamsung
AgencyNA
Views this week4,316,657
Spot last week1
8
Better You
NEW
ClientApple
AgencyNA
Views this week4,275,654
Spot last weekNEW
9
JOY by Dior
Back on Chart
ClientDior
AgencyNA
Views this week4,053,769
Spot last weekBack on Chart
10
Enhance Your Writing
0%
ClientGrammarly
AgencyNA
Views this week3,682,894
Spot last week8
<
Source: AcuityAds

Ad Age's Viral Video Chart, powered by AcuityAds, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, a proprietary metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented AcuityAds platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify AcuityAds of an upcoming social video ad campaign, please contact AcuityAds directly.

Most Popular