Many of you have attended Next and its forerunner, the Ad Age Digital Conference, for more than a decade. But this year's Next, Nov. 13 and 14 at New World Stages in New York City, will be different than any of the iterations that came before.
Where we once focused more narrowly on emerging tactics in digital advertising, we recognize that digital now drives innovation everywhere you look. And innovation is both the best kind of marketing and the force that affects every marketer.
So this Next will include a discussion with the creator of a machine that automates the baking of bread, an idea that had to wait years for the technology to catch up. Randall Wilkinson will talk about his journey as an innovator plus the surprising implications for bakers, consumers, customization, retail and even traffic congestion.
We'll also hear from Natalia Oberti Noguera of Pipeline Angels and Dara Treseder of GE Ventures on changing the "white bro" culture of Silicon Valley, and what that could mean for the tech that matters, well, next.
SoftBank will have its Pepper robot on hand in the hall. Our new Titans pitch competition will bring startups together with the investors and marketing pros who can help them. More than one session will address what the rise of cannabis will mean. From Hyperloop to Refinery29, the participants have one job: to give attendees the view they need to succeed tomorrow.
The full agenda is here, but suffice to say, this is not the conference you went to last year. We hope to see you there.