October 24, 2011 (Vol 82, Issue 38) - Print Archive - Advertising Age

Advertising Age

Print Issue Archive (Oct 24, 2011)

Maurice Levy Mulls Question of Lifetime: His Successor

Maurice Levy Mulls Question of Lifetime: His Successor

Generational change is clearly ahead at Publicis, but Mr. Levy may not retire anytime soon. Besides, it doesn't hurt Publicis, some insiders say, to have multiple workaholics competing harder than ever for advancement.

By Laurel Wentz and Emma Hall on 10.24.11

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As Lower End Becomes Less Profitable, Banks Focus Marketing on Lucrative 1%

As Lower End Becomes Less Profitable, Banks Focus Marketing on Lucrative 1%

By Jack Neff on 10.24.11

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Just in Time for Holidays: First Ad Barrage of 2012 Race

Just in Time for Holidays: First Ad Barrage of 2012 Race

By Ana Radelat on 10.24.11

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Redbox Seeing Green in Netflix's PR Troubles

Redbox Seeing Green in Netflix's PR Troubles

By Rupal Parekh on 10.24.11

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Tapping Spree: How to Spend $100 With Google Wallet

Tapping Spree: How to Spend $100 With Google Wallet

10.24.11

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Halloween May Help Walmart Break Curse

Halloween May Help Walmart Break Curse

10.24.11

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'American Idol,' NFL Duke it out for Priciest TV Spot

'American Idol,' NFL Duke it out for Priciest TV Spot

10.24.11

Can Herman Cain Turn Viral Gold Into Real Cash?

Can Herman Cain Turn Viral Gold Into Real Cash?

10.24.11

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Looking for a Shopper-Marketing Playbook?

10.24.11

1

How Will The Next Generation of Adland Look?

10.24.11

2

Uniqlo Moves Beyond Its Japanese Roots

Uniqlo Moves Beyond Its Japanese Roots

By Natalie Zmuda on 10.24.11

The Most Important Rule of Sponsorships: Invest Rather Than Buy

The Most Important Rule of Sponsorships: Invest Rather Than Buy

By Jim Andrews on 10.24.11

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Larry Postaer's Lifetime in Advertising -- And How It Was Boiled Down to a Single Letter

Larry Postaer's Lifetime in Advertising -- And How It Was Boiled Down to a Single Letter

By Rance Crain on 10.24.11

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At The New York Times, Reproach for One-Percenters That Have Been Keeping Paper Afloat

At The New York Times, Reproach for One-Percenters That Have Been Keeping Paper Afloat

By Simon Dumenco on 10.24.11

1