There's a Glimpse of Blue Sky on the Economic Horizon
NEW YORK (AdAge.com) -- A recovery -- a tepid one, mind you -- seems to be in the offing. From Google to the Gap, from Wall Street to the ad-buying trenches, there's an almost tangible hope that the advertising and media sectors are no longer treading water, but crawling gingerly onto muddy shores. The question is whether that glimmer of optimism is enough to spark a real movement toward solid ground.
By Brian Steinberg on 10.19.09