About 140 Proof
140 Proof is the only mobile targeting solution to use social data from across multiple platforms to inform ad targeting, providing brand advertisers an effective way to reach millions of consumers based on their known interests. The company delivers relevant ads across mobile apps connected via the Blended Interest Graph. 140 Proof's Blended Interest Graph targeting matches ads to audiences based on public social cues such as who a user follows and type of content that a user sees. The solution includes native social, IAB standard, video and rich-media ad units. 140 Proof is headquartered in San Francisco and has additional field offices in New York, Los Angeles, Chicago, Seattle and Detroit.
Blended Interest Graph (B.I.G.) Audiences
Brands can choose from over 100 audiences or create a custom audience segment.
The latest developments from 140 Proof's technology labs are native social units for Tumblr as well as Pinterest-enabled social ads that accelerate sharing everywhere on the social web.
More about 140 Proof
Brands are feeling the power of the social web. We influence and are influenced by our peers, more than any other community ever. Nielsen estimates that 70% of U.S. social users log in to hear their peers' experiences; 65% log in to learn more about brands and their products.
All that social activity generates data that helps brands identify their ideal audiences. 140 Proof's Blended Interest Graph technology targets audiences based on public data from social platforms like Twitter, Facebook, Tumblr, Pinterest, and Foursquare.
While individual social platforms offer limited forms of interest graph targeting, 140 Proof draws from over 2 billion new social signals a day to create a complete map of social users' interests and preferences.
Social Targeting Technology
Blended Interest Graph Targeting Technology
Native Social Ad Units
Rich Media for Smartphone Ad Units
IAB Standard Ad Units
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