About Nelson Schmidt
“We Deliver Customers.” That is the Nelson Schmidt brand. It is also the foundation for NS Metrics, its disciplined and proprietary methodology to Discover, Formulate, Execute and Measure marketing solutions that help clients meet or exceed their business objectives.
Nelson Schmidt has extensive experience adapting marketing communications to meet regional and global requirements. NS is a member of MAGNET, the Marketing & Advertising Global Network. This membership organization of leading, independently owned agencies from around the world provides multinational clients with global reach while maintaining a single point of contact and control. Many NS clients dedicate substantial portions of their marketing to maximizing their channel partners’ abilities to promote and sell products locally. As a result, NS is expert in channel marketing and helps global organizations communicate to and through direct sales, distributors, dealers, VARs, integrators, retailers, alliances and independent reps.
Its demand-generation campaigns, combined with in-house, direct and automation marketing services, enable NS to qualify leads, nurture prospects and quantify program outcomes.
600 E. Wisconsin Ave.
Milwaukee, Wis. 53202
Chief Marketing Officer
AT A GLANCE
MARKETING SCALE AND EFFICIENCY
Nelson Schmidt is a full-service marketing communications agency with offices in Milwaukee's central business district and downtown Madison, Wis. Its integrated capabilities include account planning and management, branding, creative, production, media, research, interactive, public relations, direct marketing and in-house lead qualification/CRM reporting.
BtoB Agency of the Year
Global Ace awards
Graphis Gold Award
CONSIDERED PURCHASE MARKETING
Nelson Schmidt chooses to serve strategic clients deeply, focusing on select considered purchase industries: healthcare, technology, manufacturing, financial and professional services, outdoor recreation and building products. It provides clients with the industry-specific insight and competitive understanding required to reach and influence worldwide audiences across all media.
"Nelson Schmidt offers a proven global marketing management solution that is changing the way leaders of centralized marketing organizations are contemplating their global responsibilities, international programs and outcomes ... and agency options."+
Facing a mature U.S. market, Alliance Laundry Systems recognized long-term growth depended on growing share worldwide. Alliance needed to adapt its marketing focus, investment and programs for new international segments. NS led the development and implementation of an international network solution to allow Alliance to work with greater speed, efficiency and effectiveness in all regions.
NS built a custom global agency network, choosing MAGNET agency partners that were aligned with Alliance's cultural and business requirements. It also redefined all aspects of the marketing infrastructure and process with an integrated platform for planning, development and management for seamless interaction of all global agency partners.
NS led strategic planning to develop regional strategies and budgets, and also deployed centralized technology, financial management and reporting systems. Comprehensive brand and project management processes ensured clear communication and reporting between Alliance, NS and network agencies.
Alliance has experienced four years of consecutive double-digit growth across five continents.