Jackson Marketing Group2 Task Court
Greenville , South Carolina 29607
Jackson Marketing Group Key Facts
- Employees: 75-150
- Full-service Creative
- Financial Services
About Jackson Marketing Group
Jackson Marketing Group is often asked what makes its shop different. The answer lies in three simple words:
SOLVE. It exists to help clients solve marketing challenges. Maybe it's to reposition a brand, launch a new product, generate quality leads, activate a motorsports sponsorship or get media attention by throwing toilet paper during a press conference. Some challenges are large, some are small. All are important.
SERVE. It is committed to service excellence regardless of scope and scale. Having a servant's heart is steeped in the company's DNA, and it shows in the way it works with clients.
GROW. Over the course of the past 25 years, Jackson has learned a very simple secret: Do the right thing to help clients grow and the rest will take care of itself. By helping clients solve their marketing problems, Jackson has seen its client brands grow and has established relationships that last for decades.
Links: Facebook, Twitter, LinkedIn
AT A GLANCE
Founded in 1987, Jackson has grown from a small startup to one of the largest BtoB agencies in the Southeast. Our 105 associates are focused on helping clients solve marketing challenges, whether they need all 13 in-house service groups or just one. By seamlessly integrating these services, clients save time and money while maximizing the impact of their programs.
CORE IN-HOUSE SERVICES
Like most agencies, we have won our share of awards. But our most important "award" is the feedback from our clients, who, in our 2013 Client Survey, gave us a 3.73 rating (on a scale of 4.0) to the question, "How likely would you be to recommend JMG to another company?"
Michelin America Truck Tires
As Michelin looked toward the future, it wanted its Web presence to be as innovative and performance-oriented as its truck tires. And it wanted to accomplish this in a way that integrated with its overall marketing program while being responsive to the customer's digital device of choice.
The project began with a discovery phase that included analysis of Google analytics, an in-depth Web usability study with target customers and a review of existing site architecture, navigation and technology. Armed with these key learnings, Jackson began designing and building a totally new site--one that would look great and provide easy access to comprehensive product information and complex calculators on virtually any platform. Features worth noting:
The calculator tools (tire selector, retread selector, fuel and mileage calculator, weight savings calculator and rolling resistance comparison) are some of the most advanced in the industry.
The site is arguably one of the most complex, responsive websites for its size on the Internet, providing an ideal user experience on any platform.
The site is built with a client-side MVC architecture backed by a newly built API; its database also interfaces with other Michelin-brand sites.
In addition, the site now provides a much smoother, quicker interface, faster download times and less load on the server. Check out the site at www.michelintruck.com.