Industrial manufacturers deserve something different—marketing that’s as rigorous and remarkable as they are. It’s more than semantics: Real business-to-business companies need real BtoB marketing. And that’s what this agency is all about. Godfrey is built for the global BtoB space.
The Godfrey team runs on a hard-earned core of industry knowledge. They perform best for a tough, international crowd. They love advancing clients’ business objectives with heavy-duty ideas and blazing fast technology. Because BtoB is worth it.
BtoB companies put the relief in every pain reliever, the seat belts in every vehicle and the floors beneath everyone’s feet. So Godfrey forwards the distinction of BtoB with pride.
This is Godfrey’s constant state of mind. Industry evangelism, manufacturer zeal—call it whatever you like. Godfrey likes to call it FWD:B2B.
40 N. Christian Street
Lancaster, Pa. 17602
AT A GLANCE
Godfrey went all-BtoB in 1977 and hasn't looked back since. Today, the agency's objective is the same as always: To satisfy the client's objective. Godfrey's work begins with drawing insight and inspiration from the industries at hand. It ends with measurable client results.
Godfrey brings industry knowledge, audience insight, strategic thinking, compelling creative concepts and efficient execution across the full spectrum of marketing tactics.
Content and creative
The Godfrey team runs on a hard-earned core of industry knowledge. They perform best for a tough, international crowd. They love advancing clients' business objectives with heavy-duty ideas and blazing fast technology. Because BtoB is worth it.+
The message was simple: JLG innovation helps you reach your challenges with confidence. Getting that message to 130,000 ConExpo attendees wasn't quite so simple.
Godfrey hosted a special media day, directed a daily vlog, created a 20,000-square-foot billboard, designed a two-story standalone booth and developed an interactive display on a 4K monitor, plus almost a dozen more high-tech installations--all unified to drive that singular message of confidence through JLG innovation.
To build awareness and drive booth traffic, Godfrey rolled out a targeted direct campaign with print and online awareness ads and created a 20,000-square-foot hotel billboard at the show. Inside the booth, Godfrey created a multipoint user-driven experience that was expansive but felt personal. The space included nine "innovation stations," each leveraging innovative marketing technology to showcase JLG's story of product innovation.
This large-scale unified ConExpo effort resulted in 100 earned media placements, 1,242 booth visitors, 3,778 microsite visitors and 4,708 video views for JLG.