CBD Marketing54 W. Hubbard St.
Chicago, IL 60654
CBD Marketing Key Facts
- Employees: 10-75
- Eastern Europe
- Western Europe
- Full-service Creative
- Sales Promotion
- Social & Digital Media Analytics
- Consumer Electronics
- Financial Services
About CBD Marketing
Boom. A meaningful message hits and can’t be shaken loose.
It pushes people. It’s a kick in the shin. A tug at the heartstrings. It’s not phony or false like so many things you see today, because it comes from somewhere real. Based on insights, not guesses. We uncover those underlying human truths like no one else can.
And then we put them to work—making people feel something that causes them to act.
No matter the industry, our mantra is, “make it meaningful, or make it go away.”
Because in each and every successful integrated marketing campaign, we know that what’s meaningful cannot and will not be ignored.
Because we live it. We breathe it. We bring it. For you.
CBD. Market What’s Meaningful™.
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Exec VP-Director of Brand Strategy and Planning
AT a Glance
Everyone with ideas, get in the pool. Your customers see your company communicating one idea in many ways. Shouldn't your agency do the same thing? No silos. Everyone works together for the benefit of our clients. We cross-train our people so they look at your needs holistically. That's why you'll see creative, and digital and PR in the same room, applying "Market What's Meaningful" for brands and connecting the dots across all communications. Because you need ideas and messages that work everywhere--and a partner that gets it.
Brand, sales and marketing strategy
Data and direct marketing
PR and social media
BtoB Top Agency seven consecutive years
Hermes Creative Awards
BMA B2 Awards
VA Digital Awards
"CBD found what was meaningful to our audience and turned it into a competitive advantage. Whatever your challenge, you need to talk to CBD--they're smart and creative."
--Exec VP-Sales and Marketing at R.J. O'Brien, Mark Sachs
It's no secret that the financial market is volatile. So if you're a top-level financial company, you've got to instill confidence in your clients and the marketplace at large. That's why R.J. O'Brien approached CBD with the need to update its brand and corporate identity to better reflect its 100 years of dependability and leadership.
Through in-depth research, CBD refined the brand to more accurately reflect its true spirit of leadership. It began by creating a more contemporary logo and tagline to cement R.J. O'Brien as a guiding light through tumult and uncertainty--and pulled this insight through its retail division, RJO Futures, as well.
R.J. O'Brien got it all--a brand refresh, strategic positioning and a new logo, tagline and website for its corporate and retail divisions. And it was all crafted with the vision of the organization: a stable, smart company that has earned its great reputation.